E-Cigarettes Gaining Awareness, Popularity

Electronic nicotine delivery systems, commonly referred to as e-cigarettes, were first introduced into the US marketplace in 2007. Until now, little has been known about the product’s awareness and use among US adults. According to a report recently published in Tobacco Control, e-cigarettes are gaining widespread awareness and popularity, despite efforts by anti-smoking agencies to regulate them.

In a study conducted by the Centers for Disease Control and Prevention (CDC), 10,587 US adults, 18 years of age and older, completed a mail-in survey designed to gather information about awareness, ever use and past month use of electronic cigarettes.  Consumers also answered questions regarding demographic characteristics and tobacco use. Results of the year-long study were as follows:

    • Awareness of e-cigarettes doubled between 2009 and 2010, increasing from 16.4% to 32.2%, respectively.
    • Ever use more than quadrupled during the study period, increasing from 0.6% in 2009 to 2.7% in 2010.
    • Ever use was more common among women and people who had lower education levels.
    • Of those who were most likely to try e-cigarettes, current smokers and users of tobacco products topped the list.
    • Current smokers did not report that they planned to quit smoking after trying the e-cigarette, more often than smokers who had never tried them.

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